SOLUTION
Point of Purchase Advertising:
The benefit of Point of Purchase displays is that the consumer is already shopping and is more likely to purchase on a whim. It can be easier to persuade a purchase decision when the shopper is in the purchasing mindset, instead of having them read the information at home and rely on them to remember to come into the store. Vivid and eye-catching retail displays are great at pulling in extra dollars from shoppers that are already spending money on your products and services. It is proven that digital displays are one of the top Point of Purchase advertising tools, as they have high impact graphics, motion, potential for sound and are usually positioned in high impulse shopping or traffic areas.
Clients might feel they need to physically come in to your establishment to see what you're offering. More traffic results in higher sales. For example, if a Dermatologist offers skin care product sales on his display, or a financial institution announces their new programs, or a retail location announces all new products in their display. Let 3 Feet Media help you get a better ROI today!
Simplify the shopping experience:
POP advertising simplifies the shopping experience by giving consumers the information they information they want.
Break through the clutter:
Digital signs reduce clutter by offering multiple images in the same space needed for one static sign.
Better align with consumer shopping patterns:
Example - Special placement in the frozen foods department drives impulse purchases.
Reach targeted consumer segments:
Since digital displays allow for multiple images, they create motion, which attracts attention. Add high impact graphics and youâve created a great potential for increased sales.
